On Yoshida Kikaku

Yoshida Kikaku was formed in 1988. Since then, Koichi Yoshida and Yoshida Kikaku had been responsible of exclusively handling PR, Advertising and Promotion activities for Giorgio Armani Japan (1988 - 1994) and Calvin Klein Japan (1994 - 1999).

From January 2000, Yoshida Kikaku has been expanding its services for non-exclusive clients. The company has taken upon itself to conduct marketing related services for such fashion clients as MARC JACOBS, HUGO BOSS, LOEWE, GUESS and also for a renowned Japanese culinary artist, HIROHISA KOYAMA and his restaurants, AOYAGI and BASARA. For the 40th anniversary event for Diners Club Japan in November 2000, the company was responsible for the PR of `le Diner du 20?me si?cle (The Banquet of the 20th Century)' featuring J?el Robuchon and Hirohisa Koyama.

From February 2001, Yoshida Kikaku has been in charge for the PR planning and management of ISABURO 1889 brand, a corporate brand launched by Matsuzaki & Co., Ltd.
In September of same year, for the opening of ALFRED DUNHILL flagship store in Ginza, Yoshida Kikaku was appointed for the PR planning and execution as well as to manage the opening reception and the event. In December, the company was in charge for the entire strategy and operation of an event combining press presentation and a press party for a Japanese men's fashion brand, MOTION ELEMENT. Using the TOKYO STOCK EXCHANGE as its event venue, the party was ranked second of the Best Fashion Event of 2001, Party Category for WWD JAPAN (the first ranking went to the opening event of Maison H?rmes in Ginza).

From February 2002, Yoshida Kikaku has been responsible for the branding and PR strategy for KIYOMI MIKUNI, a celebrated culinarian specializing in French cuisine, and his restaurants including H?TEL DE MIKUNI. In April, the company has just completed the entire production of a PR event for MARC JACOBS in Tokyo including the store reception, opening event and arrangement of media interviews with the designer for the new shop concept, Aoyama Global Store. From May and also from July, Yoshida Kikaku has signed a consulting agreement with MAX & Co. Japan and with Waterford Wedgwood Japan (ROSENTHAL brand) respectively for their communication strategies with the focus on advertising and PR projects in Japan.
For the relaunch of BOUCHERON, the French high jeweler, and the opening of its Ginza flagship store in November, Yoshida Kikaku was appointed by Gucci Group Japan Limited to take charge of the general PR and the store opening event for the press. Towards the end of the year, the company was responsible for the planning/production of press events - a brand launch of an exclusive watch brand, JAQUET DROZ and spring/summer 2003 reception for ALFRED DUNHILL.

For year 2003, in addition to the clients on a retainer basis, Yoshida Kikaku has handled press events for MARC JACOBS and ALFRED DUNHILL, a press/customer reception of a newly opened restaurant, GRAND CAFE MIKUNI, in the high-profile building recreating the old Shimbashi station and a reception of CASA BRUTUS magazine to celebrate their third anniversary.
In the spring of 2004, Yoshida Kikaku was in charge of the planning and management of COACH Marunouchi Store opening event. From June, Yoshida Kikaku has signed an advisory agreement with Sanyo Shokai Ltd. for their communication strategies. For Joaquin Berao Japan, Yoshida Kikaku has signed a consulting agreement for their branding and communication strategies. In the fall,
the company was responsible for the planning/production of press events - a brand launch of ALMA en ROSE from Mori Hanae associates, and spring/summer 2005 reception for FURLA.

From 2005, Yoshida Kikaku has started a consulting service for the branding and PR communications of xC brand, a leading wrist watch line for women from Citizen Watch Co., Ltd.
In April 2005, Yoshida Kikaku has successfully established an effective Information Security Management System (ISMS) to manage various information properties.
In June, the company has handled fall/winter 2005 reception for FURLA, and a reception of CASA BRUTUS magazine to celebrate their fifth anniversary.

For the flagship store opening of Yves Saint Laurent, Yoshida Kikaku was appointed by Gucci Group Japan Limited to take charge of the general PR and the store opening event took place in February 2006. And from May, it has started an advisory service on marketing activities of Escada Japan.

In March 2007, the company started a consulting service on the event planning and PR communications for Audi Forum Tokyo in Harajuku, Tokyo. In July, it was appointed to execute the planning and handling of the opening reception for the new airport lounge of Air France/KLM Royal Dutch Airline in Narita. In August, Yoshida Kikaku set up a PR service for Niwaka, a Kyoto-based jewelry brand, for their launch of the new collection celebrating the renewal opening of its New York store. In September, the company was in charge of the production of the press presentation of Citizen Watch.

In 2008 Yoshida Kikaku started PR activities from May for the British men's brand Hackett London, and held the press conference and presentation of the brand relaunch in July at the British embassy in Tokyo. In November, the company started a project-basis PR for Ermenegildo Zegna Shinjuku global store opening in January 2009. Also, in November, Yoshida Kikaku planned and executed an opening reception of Ginza Nisshindo Watch store for the press and retailers.

In 2009, in addition to the press reception of Zegna store opening in March, a project-basis contract has been signed with Mexican Beef Exporters Association to promote its Japan Campaign and planned/executed the production of the kick off press conference.
There have also been the press conference and reception for the first store opening of HACKETT LONDON in Marunouchi, and new Kyoto store opening of the Kyoto-based jewelry brand, Niwaka.



In 2010 the company handled the public relations for the press conference of a new product launch of "Anastasia" from PIAS Corporation in March and for the opening of Sphere Patek Phillipe store in August followed by the planning / production / operation of the pop-up "Lancel Caf?" @ Roppongi Hills for Lancel Japan in September and organized "Design For the Future - The Potential of Eco-Drive Watches" exhibition and the preview event for CITIZEN Watch @ CITIZEN DESIGN STUDIO in Omotesndo in conjunction with Tokyo Designers Week in October. For the holiday season, Yoshida Kikaku planned and produced a customer event for Lancel Roppongi store.

In 2011, the company organized a charity event for dogs at Roppongi Hills store, "Bal de la Truffe", for Lancel Japan in June, and was responsible for a project of creating the corporate sound for CITIZEN Watch. As the first part of the project applying the sound, Yoshida Kikaku supported the planning / production / implementation of the time-tone ad for the FM radio station, J-Wave. We supported the planning / production / implementation of the time-tone ad. In September, we planned and executed a pop-up “CITIZEN Global Time Café” @ Roppongi Hills, and in November organized a “Design For the Future – The Potential of Eco-Drive Watches” exhibition and the preview event again @ CITIZEN DESIGN STUDIO in Omotesando in conjunction with Tokyo Designers Week 2011. In November, Yoshida Kikaku planned and executed a press preview event for a new collection launch of Lancel Japan at their Ginza store.

In 2012, for CITIZEN Watch this year, Yoshida Kikaku handled a couple of special programs on J-WAVE FM radio station including the NEW YEAR SPECIAL in January and the one on June 10th, TIME DAY SPECIAL. Also in March, the company produced CITIZEN FAMILY PARTY for their customers at BASELWORLD 2012 in Switzerland. In October, we planned and organized a “Design For the Future – The Potential of Eco-Drive Watches” exhibition and the preview event once again @ CITIZEN DESIGN STUDIO in Omotesando in conjunction with Tokyo Designers Week 2012. Also in November, we produced a launching projects for a new model of CITIZEN’s concept watch called “Eco-Drive EYES” with producing its promotional movie, website, image book and press events including organizing a party. From February, Yoshida Kikaku started PR activities for the American premium denim brand True Religion Brand Jeans for a project regarding their Osaka store opening, and held a press presentation of the brand in Tokyo as a project. From June, Yoshida Kikau started PR activities for Tommy Bahama for their business launch planned in Spring 2013.